Monday 31 December 2012

E-commerce: Powered by Internet surge, online shopping touches new heights in India in 2012


Source: The India Express

People turned to the Internet to buy everything from diapers to books, houses and even groceries this year, pushing e-commerce revenues in the country to USD 14 billion with the possibility of even higher earnings in 2013.

Factors like spiralling inflation and slower economic growth failed to dampen the online shopping frenzy as more and more companies opted for selling wares through the internet route, offering innumerable options and discounts to buyers.

"Increasing Internet penetration and availability of more payment options boosted the e-commerce industry in 2012.